The company website has gone through a complete overhaul with all new content backed up by a robust SEO strategy to help the company rank on Google in the top 3 positions for their main product range . The old website also faced a number of issues, bugs and inconsistencies. It was more cost effective to start from scratch than face ongoing development costs.
The new website included SEO rich elements, a new navigation system, detailed product pages and high converting landing pages which boosted the website performance and generated more leads . There was also a noticeable decrease in phone calls for general product and company information which was made attainable on the website which freed up sales staff to focus on more important duties.
Customers benefitted directly from features such as the live chat widget, online booking system, finance calculator, and mobile-friendly content.
All new content was necessary to maximise the potential and give a good return on investment in printing of the 2,000 perfect bound brochure. The company brochure presents product specification, company credentials and advantages of choosing Polar Bear Windows over competitors was proven highly effective.
Using free online recently sold homes listings and checking property photos which look like they need new windows and doors and posting a flyer a few weeks after they would of moved in.
Using Google street view to take a photo of the street and posting a flyer to all the houses on that street where Polar Bear Windows would be installing products in. We worked with a company which managed the data, printed and delivered for a very good price. We invested £600 into the project and got over £10,000 worth of business.
Customers would recieve a sales PDF alongside their quote, which includes information about understanding their quote, FAQs, the ordering process and what to expect during the installation. The PDF saw more leads convert into sales in a short time frame and gave Polar Bear Windows an edge over their competitors.
Branded company vehicles with vinyl wrap which featured minimal, eye-catching graphics
TV advert with CGI polar bear and live action actors illustrating the transformation of new windows can make into a home. A few scenes were edited to allow the company to use the advert throughout the year to help the adverts longevity.
Creating a highly engaged facebook communnity by using current events as basis of content. A few posts archive +1,000% enagagemnt which improved brand reputation, increased traffic to the website and ultimately more sales.
Case study: A Christmas campaign announced that Polar Bear Windows would buy 1 item of food and donate it to a local foodbank for every 'like, 'comment' or 'share' that the social media post received . We also rewarded people reacting to the post with a prize – a Kevin the carrot soft toy from Aldi supermarkets, which at the time had a bit of a craze surrounding it. The company would normally pay £500 for Facebook to circulate a feel-good post coming up to christmas to help brand awareness. Instead of giving money to Facebook the post relied on people interacting with the content to help circulate the campaign.
The post had amazing results, as well as staying in budget, it had reached over 250,000 people with over 650 people directly participating in the post which equals to over 1,000% engagement compared to previous posts. On the back of the campaign, Polar Bear Windows received huge amounts of praise for their help in feeding the local community during the festive season.
Polar Bear Windows is a distinguished installations company of windows, doors and conservatories in Bristol.
Providing ongoing support to grow the brand, increase lead number and improve customer experience.